2023 Day of Play
We’re celebratating the 11th Anniversary of the
“Caine’s Arcade” flash mob with a
FREE Cardboard Challenge event in Los Angeles
on Saturday October 24th!
Total Participants To Date
10 Years of “Caine’s Arcade”
It’s been a decade since the world first fell in love with Caine’s Arcade. This simple and powerful short film continues to resonate, with millions of kids (and thousands of educators) engaging in our Imagination.org’s annual Global Cardboard Challenge. Watch our follow up Caine’s Arcade 2 short film – From a Movie to a Movement.
From a Movie to a Movement
It all began following the overwhelming success of the 2012 short film, ‘Caine’s Arcade’, the story of a creative 9-year boy and his elaborate cardboard arcade. After the response from kids and educators worldwide, the filmmaker made a follow-up short film, “Caine’s Arcade 2: From a Movie to a Movement”, and launched the non-profit Imagination.org with a Global Cardboard Challenge inviting kids of all ages to build whatever they can imagine with cardboard and upcycled materials. The challenge has since become an annual event, hosted by schools every year, and culminating in a Global Day of Play that celebrates the anniversary of the flashmob that came out to make Caine’s day in the original short film. It’s an opportunity to celebrate the creativity of kids like Caine in communities worldwide. Let’s Play!
3 Reasons Among Thousands
Creativity is the most important skill of the future and the Cardboard Challenge is a powerful tool to foster it through playful learning.
The Cardboard Challenge brings the world together around the value of creativity. It’s a worldwide celebration of the genius of every child and the simple things adults can do to foster it.
Join The Global Movement
Use #cardboardchallenge and #dayofplay on your social media posts.
How To Participate
Join the Global Cardboard Challenge!
Join our 2,000,000+ participants around the world.